Business representatives from around the world expressed optimism about China's market potential and opportunities at the 2024 China International Fair for Trade in Services (CIFTIS) held in Beijing from September 12 to 16.

This year's event attracted 85 countries and international organizations, including newcomers like France, Portugal, and Nigeria, who hosted independent exhibitions for the first time.

At the Mexico pavilion, Victor Cadena, vice president of the China-Mexico Chamber of Commerce, said seven Mexican companies participated in this year's fair. Cadena emphasized Mexico's desire to increase service exports to China, especially in logistics, education, finance, and tourism. He highlighted the growing potential in tourism between China and Mexico, saying Mexico is the only Latin American country with direct flights to China.

Cadena is optimistic about China's economic growth. "China's economic growth of 5.2 percent last year, given its massive economy, is impressive. Mexican companies remain eager to explore more opportunities in China," he said.

Iran sent six companies specializing in knowledge-based services, including education and supply chain management. Mohammed Atarid, an Iranian business representative, underscored the potential for growth in the knowledge-based service sector. "China remains a highly attractive market for us, and we hope to strengthen our relationship with China and other nations through CIFTIS," Atarid said.

Kazakhstan, a regular participant at CIFTIS, emphasized the importance of service trade in global economic growth. During the Kazakh pavilion's inauguration, Kazakhstan's Minister of Trade and Integration Arman Shakkaliyev highlighted the ongoing collaboration in logistics, education, healthcare, and digital services between China and Kazakhstan. Shakkaliyev stressed the significance of transportation and logistics, saying that strengthening cooperation in these sectors would unlock new business opportunities.

Italian and Zimbabwean delegates also shared their feedback. Maurizio Rasero, mayor of Asti province in Italy, attended the 2024 World Conference on Tourism Cooperation and Development during the fair. Rasero remarked that CIFTIS opened up new opportunities for cultural and tourism exchanges between China and Italy, noting the rich variety of services showcased at the event.

Thuresi Ndarama, third secretary at the Zimbabwean Embassy, was enthusiastic about China's vibrant lifestyle and the potential for greater cultural and economic exchanges between the two nations. "China is truly a fascinating country. I hope more Chinese people can visit Zimbabwe and deepen ties between our countries," she stated.

Tomas Kudlacak, third secretary at the Slovak Embassy, commented on the value of cultural exchanges at CIFTIS. "Despite our different cultural backgrounds and languages, CIFTIS offers an opportunity to connect and learn from one another," Kudlacak remarked. He applauded China's inclusive attitude, which he said was key to the event's success.

Representatives from Yemen and Rwanda highlighted the importance of global service trade cooperation. Yemeni exhibitors praised China's Belt and Road Initiative for facilitating trade and cultural exchanges, while the Rwandan participants spoke of China's rapid development and the valuable lessons other nations can learn from it.